Broadbeach Alliance (BAL) is a council body that promotes and manages the precinct of Broadbeach while working closely with local traders with the aim of providing economic benefit to the precinct. Broadbeach Alliance offers a range of marketing opportunities to all businesses within Broadbeach.

One of the responsibilities of BAL is to create and manage a calendar of free world class events for Broadbeach including but not limited to Gold Coast Superhero Weekend, Blues on Broadbeach Music Festival, Broadbeach Country Music Festival,  and the Broadbeach Christmas Carols.

BAL also serves as representative for local traders to external bodies such as the City of Gold Coast.

Broadbeach Alliance is committed to hosting environmentally responsible events, as such we work very closely with event partners to plan and implement festivals which reflect green event best practices.

Broadbeach Alliance
PO Box 886
Broadbeach Q 4218
p (07) 5656 0100
i +61 7 5656 0100